CARAVANA: Brand Book & Symbols

Caravana is a Mexico based fashion brand valuing local artisanal craftsmanship to create timeless and spiritual clothing. Inspired by the brand, its attention to being holistic not only in manufacturing but also in essence, we create a series of symbols that could be layered and unlayered to further the visual tool kit that they had. This integrated into a brand book with new copy that help explained the brand better to a larger audience.  

Role: Art Director

with Lucia Venturini

Text by: Alisha Forbes